In a world that is becoming ever more digital, where photo ads, video ads, and pop-up ads are commanding our attention from companies aplenty on our phones, tablets, and computer screens, many people are still surprised at how effective print marketing can be. Marketers can still find success with print and mail marketing, however, especially folks who own brick-and-mortar local business.
Whether you're a marketer who handles all of your campaigns yourself, or even if you're a business owner looking for a printing and mailing near me solution, you'll be glad to know that print and mail campaigns are still going strong.
Consider These Tips For Your Next Printing or Mailing Campaign
If you've mostly dabbled in digital advertising, or have tried print and mail campaigns to little success, you might consider some of these tips for your next physical marketing campaign.
· Offer a special discount or freebie
It's a fact that we as consumers love free or discounted stuff. To get people interested in your business, consider offering them a freebie or a special discount by bringing in their mail ad.
· Put your brand front and center
As a local business, you want people in your local area to be able to see your brand and know what you're all about before they even walk in your front door. To achieve this, you could make your building has clear signage outside and on the door or windows, you could take advantage of billboards, or you could take out an ad in the local newspaper.
Yet another way to make sure your brand is put out there is to give out free goodies to people that is stamped with your brand. These can be things like pens, stickers, hats, or even T-shirts.
Never underestimate the power of print marketing. It has been around so long because it is still effective, and that is not looking like it is going to change anytime soon, even in this digital age.